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Marketing Officer Job Description

Our Marketing Officer job description includes the Marketing Officer responsibilities, duties, skills, education, qualifications, and experience.

Marketing Officer Example

Searching for Marketing Officer job description examples and samples? Here is the job description of a Marketing Officer:

What does a Marketing Officer do?

A marketing officer is an overseer of an organisation's marketing campaigns and plays an important role in developing and executing communication concepts and marketing strategies for the company.

Marketing Officer Role

Our company is recruiting a Marketing Officer to join our busy marketing department. As a Marketing Officer, your duties will include creating and implementing marketing strategies and brand campaigns. You will be responsible for contributing to our current activities and projects, developing new initiatives, and conducting market research. The successful applicant will have experience recording and analysing statistics and running social media drives.

Marketing Officer Duties

  • Contributing to our marketing and brand campaigns.
  • Developing ideas for product and service advertising.
  • Running promotional activities online and through social media.
  • Conducting market research and identifying trending topics.
  • Creating reports and analyses based on data and statistics.
  • Ensuring marketing campaigns run within set budgets and timeframes.

Marketing Officer Requirements

  • Digital Marketing, Marketing Communications, Business and Management, or Advertising Degree.
  • A Chartered Institute of Public Relations or Chartered Institute of Marketing accredited qualification.
  • Principles of Marketing, Digital Production, Design and Development, or Digital Marketing and Analytics Diploma.
  • Marketing and CMS software proficiency.
  • Excellent written and verbal communication skills.
  • An ability to use your initiative.

How to write a Marketing Officer Job Description

To write a job description, we recommend starting with a job description template from our job description library, which contains examples for 800+ positions and professions. Our job description examples include a job summary with duties and responsibilities and skills and requirements, which can be personalised for your job vacancy.

How to write a Marketing Officer Job Advert

Use our job advert template to write a job advert for posting on job sites and job boards. Our job advertising templates are carefully created to help you reach your audience and beat the competition to the best talent.

Job Description Advice - Guidance on How to Personalise a Marketing Officer Job Specification

The hiring process and recruiting new employees to fill your key roles requires a degree of personalisation if you are to attract the best employees in a competitive employment market. The right person for a crucial role or more senior roles will likely have other employers targeting them. As your job description will be the first point of contact, you need to nail your pitch and provide the best possible service.

Job Description Tips - Help on formatting a Marketing Officer Job Specification

When creating your bespoke description and advert, you should cover and promote these points:

Job title: This should accurately reflect the role and include keywords that top talent might be using to search for jobs.

Job duties: The day to day duties, such as administrative tasks, which vary depending on the company and inform the candidate if they can complete the role.

Technical skills: These are the hard skills required through training, such as proficiency with Microsoft Office.

Soft skills: These include the interpersonal skills and general abilities the right candidates will possess. For example, the competency to prioritise multiple tasks, handle customer queries and customer complaints, work alone, or build a good relationship with coworkers.

The company's culture: Highlighting your company culture and values ensures employees thrive and find outstanding job satisfaction. Candidates that are not the right fit won’t waste their time completing the application process, meaning you can focus on qualified individuals and hire in a more timely manner.

Career progression: Including the career path will entice candidates looking for career growth. 

Training and development programs: Smaller companies may need employees with previous experience or provide educational assistance over internal training offered by larger organisations with more significant resources. 

Employee benefits: Compensation and benefits often fail to appear in job ads and while you may want to hold your cards close to your chest, failing to include them is a mistake. Consider answering common questions, such as working hours and paid leave. Researching the average salary for the role in these early stages will ensure you don’t waste your interviewer’s and the candidate’s time.

Skill gaps: Your company may need to bring in new skills beyond those required to complete the key role and duties. Thinking on an organisational level can be beneficial when contemplating skills diversity.

Legal requirements: Ensure your job advert and description does not ask for inappropriate or discriminatory personal details, such as age, marital status, or religion.

How to Hire a Marketing Officer

Once you have selected your Job Description download it or convert it to a Job Advert. From here you can post/advertise your job across our network of job boards. If you wish to use the job description for a CV Template click through for advice and Convert to a CV

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