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Marketing Specialist Job Description

Our Marketing Specialist job description includes the Marketing Specialist responsibilities, duties, skills, education, qualifications, and experience.

Marketing Specialist Example

Searching for Marketing Specialist job description examples and samples? Here is the job description of a Marketing Specialist:

What does a Marketing Specialist do?

The role of a marketing specialist is fundamental to any marketing team due to the variety of functions performed by the individual, including developing marketing materials for websites and other marketing platforms, and liaising with sales teams and other departments to implement various internal and external communications for the company.

Marketing Specialist Role

We are recruiting a Marketing Specialist who will be responsible for implementing our marketing strategy. As a Marketing Specialist, you will collaborate with our marketing team, developing our marketing platform, advertising materials, and internal and external communications. Your duties will include liaising with our sales and product design teams, conducting market research, event planning, analysing online traffic, and guiding our social media activities.

Marketing Specialist Duties

  • Working as a member of the marketing team to develop strategies and tactics.
  • Building relationships with our existing network and customers.
  • Building brand and product awareness.
  • Creating marketing materials for use across social media, emails, and other digital avenues.
  • Collecting data and creating reports on audience reach, conversions, traffic, behaviours, and other metrics.
  • Performing administrative duties.

Marketing Specialist Requirements

  • Marketing, Communications, or Journalism-focused Bachelor’s Degree.
  • Microsoft Office, CRM, CMS, and Adobe Creative Suite literacy.
  • Knowledge of CSS and HTML.
  • Three years of marketing work experience.
  • Ability to work to deadlines and within a budget.
  • Excellent English and analysis skills.

How to write a Marketing Specialist Job Description

To write a job description, we recommend starting with a job description template from our job description library, which contains examples for 800+ positions and professions. Our job description examples include a job summary with duties and responsibilities and skills and requirements, which can be personalised for your job vacancy.

How to write a Marketing Specialist Job Advert

Use our job advert template to write a job advert for posting on job sites and job boards. Our job advertising templates are carefully created to help you reach your audience and beat the competition to the best talent.

Job Description Advice - Guidance on How to Personalise a Marketing Specialist Job Specification

The hiring process and recruiting new employees to fill your key roles requires a degree of personalisation if you are to attract the best employees in a competitive employment market. The right person for a crucial role or more senior roles will likely have other employers targeting them. As your job description will be the first point of contact, you need to nail your pitch and provide the best possible service.

Job Description Tips - Help on formatting a Marketing Specialist Job Specification

When creating your bespoke description and advert, you should cover and promote these points:

Job title: This should accurately reflect the role and include keywords that top talent might be using to search for jobs.

Job duties: The day to day duties, such as administrative tasks, which vary depending on the company and inform the candidate if they can complete the role.

Technical skills: These are the hard skills required through training, such as proficiency with Microsoft Office.

Soft skills: These include the interpersonal skills and general abilities the right candidates will possess. For example, the competency to prioritise multiple tasks, handle customer queries and customer complaints, work alone, or build a good relationship with coworkers.

The company's culture: Highlighting your company culture and values ensures employees thrive and find outstanding job satisfaction. Candidates that are not the right fit won’t waste their time completing the application process, meaning you can focus on qualified individuals and hire in a more timely manner.

Career progression: Including the career path will entice candidates looking for career growth. 

Training and development programs: Smaller companies may need employees with previous experience or provide educational assistance over internal training offered by larger organisations with more significant resources. 

Employee benefits: Compensation and benefits often fail to appear in job ads and while you may want to hold your cards close to your chest, failing to include them is a mistake. Consider answering common questions, such as working hours and paid leave. Researching the average salary for the role in these early stages will ensure you don’t waste your interviewer’s and the candidate’s time.

Skill gaps: Your company may need to bring in new skills beyond those required to complete the key role and duties. Thinking on an organisational level can be beneficial when contemplating skills diversity.

Legal requirements: Ensure your job advert and description does not ask for inappropriate or discriminatory personal details, such as age, marital status, or religion.

How to Hire a Marketing Specialist

Once you have selected your Job Description download it or convert it to a Job Advert. From here you can post/advertise your job across our network of job boards. If you wish to use the job description for a CV Template click through for advice and Convert to a CV

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