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Public Relationship Manager Job Description

How to Hire a Public Relationship Manager

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Public Relationship Manager Job Description

We are recruiting for a Public Relations specialist who will be responsible for building and maintaining positive opinions about our company. You will establish and maintain relationships with customers, community, employe, and public interest groups by writing press releases and other media communications, responding to requests for information and press conferences, and coaching client representatives in the correct way of communicating with the public and with clients.

To succeed in this role, you will need a thorough understanding of consumer marketing. You will also need excellent written and verbal communication skills.

Public Relationship Manager Duties and Responsibilities

  • Experience handling a press conference.
  • Excellent written and verbal communication skills.
  • Ability to pitch to media.
  • Knowledge of consumer marketing.
  • An ability to work on big strategy plans as well as day-to-day tasks.
  • Ability to think both creatively and strategically.
  • Ability to run PR campaigns that deliver measurable results and meet objectives.
  • Deadline-oriented, inquisitive, with great follow-up and reporting skills.
  • Creativity in securing coverage and buzz with traditional outlets.
  • Understanding of social media and solid experience working with bloggers.
  • Project and budget management skills.
  • Responds well under pressure with strict time limit.
  • Quick and enthusiastic learner.
  • Bachelor degree in journalism, PR, marketing or related field.

Public Relationship Manager Skills and Requirements

  • Responding to requests for information release or press conference from the media or designating a spokesperson or source of information.
  • Establishing and maintaining relationships with consumer, community, employe, and public interest groups.
  • Writing press releases and other media communications to promote clients.
  • Planning or directing the development of programmes to maintain favourable public and stockholder views of the organisation’s agenda and accomplishments.
  • Coaching client representatives in effective communication with the public and employees.
  • Studying the organisation’s objectives, promotional policies, and needs to build public relations strategies that influence public opinion and promote products, ideas, and services.
  • Preparing and editing organisational publications, including employe newsletters or stockholders’ reports, for internal and external audiences.
  • Updating and maintaining Web content.
  • Conferring with managers to identify trends and group interests and providing advice on business decisions.
  • Experience handling a press conference.
  • Excellent written and verbal communication skills.
  • Ability to pitch to media.
  • Knowledge of consumer marketing.
  • An ability to work on big strategy plans as well as day-to-day tasks.
  • Ability to think both creatively and strategically.
  • Ability to run PR campaigns that deliver measurable results and meet objectives.
  • Deadline-oriented, inquisitive, with great follow-up and reporting skills.
  • Creativity in securing coverage and buzz with traditional outlets.
  • Understanding of social media and solid experience working with bloggers.
  • Project and budget management skills.
  • Responds well under pressure with strict time limit.
  • Quick and enthusiastic learner.
  • Bachelor degree in journalism, PR, marketing or related field.

Personalising Your Public Relationship Manager Job Description Advise

The hiring process and recruiting new employees to fill your key roles requires a degree of personalisation if you are to attract the best employees in a competitive employment market. The right person for a crucial role or more senior roles will likely have other employers targeting them. As your job description will be the first point of contact, you need to nail your pitch and provide the best possible service.

When creating your bespoke description and advert, you should cover and promote these points:

Job title: This should accurately reflect the role and include keywords that top talent might be using to search for jobs.

Job duties: The day to day duties, such as administrative tasks, which vary depending on the company and inform the candidate if they can complete the role.

Technical skills: These are the hard skills required through training, such as proficiency with Microsoft Office.

Soft skills: These include the interpersonal skills and general abilities the right candidates will possess. For example, the competency to prioritise multiple tasks, handle customer queries and customer complaints, work alone, or build a good relationship with coworkers.

The company’s culture: Highlighting your company culture and values ensures employees thrive and find outstanding job satisfaction. Candidates that are not the right fit won’t waste their time completing the application process, meaning you can focus on qualified individuals and hire in a more timely manner.

Career progression: Including the career path will entice candidates looking for career growth. 

Training and development programs: Smaller companies may need employees with previous experience or provide educational assistance over internal training offered by larger organisations with more significant resources. 

Employee benefits: Compensation and benefits often fail to appear in job ads and while you may want to hold your cards close to your chest, failing to include them is a mistake. Consider answering common questions, such as working hours and paid leave. Researching the average salary for the role in these early stages will ensure you don’t waste your interviewer’s and the candidate’s time.

Skill gaps: Your company may need to bring in new skills beyond those required to complete the key role and duties. Thinking on an organisational level can be beneficial when contemplating skills diversity.

Legal requirements: Ensure your job advert and description does not ask for inappropriate or discriminatory personal details, such as age, marital status, or religion.


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