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Sales Advisor Job Description

What does a Sales Advisor do?

A Sales Advisor works as part of the company’s sales team. Sales Advisor responsibilities include recommending the company’s products, processing sales through the cash register, and handling customer issues. Sales Advisors typically report to Sales Managers or Store Managers.

Our Sales Advisor job description includes the Sales Advisor responsibilities, duties, skills, education, qualifications, and experience.

Sales Advisor Example


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If you need an example job description for a Sales Advisor download the one below, alternatively we have many other Sales job description samples and a job description library with over 3000 job descriptions templates that you can download for free.

What does a Sales Advisor do?

Sales advisors facilitate sales transactions by advising customers on suitable products that best meet their needs and encourage purchases. They explain product features and benefits to customers, assist them in locating specified products on the sales floor, and process customer payments.

Sales Advisor Role

We are looking for a highly motivated and positive Sales Advisor to join our energetic team. In this role, you will advise customers on product features and benefits, process sales transactions, arrange merchandize, enter client information in our database, and handle customer issues and complaints. Our preferred candidate will have two years of experience working within a sales role, be confident and outgoing, and have a professional approach when engaging with customers, co-workers, and leadership.

Sales Advisor Duties

  • Approach customers, identify needs and recommend products and services
  • Process sales and financial transactions
  • Deal with complaints
  • Monitor stock and accept inventory
  • Update information in our customer database
  • Answer telephone calls and provide customer service
  • Strive to meet and exceed sales targets

Sales Advisor Requirements

  • Proven experience in a Sales Advisor or Customer Service role
  • Computer literacy and excellent written and verbal communication skills
  • Outgoing personality with an ability to empathise with customers
  • A professional appearance and results-driven mindset
  • Trustworthy and able to handle transactions accurately

Sales Advisor Qualifications

The education and qualifications of a Sales Advisor might include the following:

  • Two A Levels
  • At least four GCSEs/High School Diploma

Sales Advisor Desired Experience

The relevant experience of a Sales Advisor might include sales or customer services roles where the individual could develop excellent interpersonal skills and communication skills.

Sales Advisor Training

Possible training of prospective Sales Advisors might include:

  • Level 3 IT Technical Salesperson Higher Apprenticeship
  • Level 4 Sales Executive Higher Apprenticeship
  • Level 6 Business to Business Sales Professional Degree Apprenticeship
  • The Association of Professional Sales Qualifications

How to write a Sales Advisor Job Advert

Use our job advert template to write a job advert for posting on job sites and job boards. Our job advertising templates are carefully created to help you reach your audience and beat the competition to the best talent.

A job description informs the reader about a job, whereas a job advert’s main objective is to sell the job opportunity to attract as many suitable applicants possible. A job advert maybe the first touch-point a candidate has with your company so it is important to create a great impression.

Job Advertisements should enticing, so considering using short, exciting language which get the reader’s attention.

How to write a Sales Advisor Job Description

To write a job description, we recommend starting with a job description template from our job description library, which contains examples for 800+ positions and professions. Our job description examples include a job summary with duties and responsibilities and skills and requirements, which can be personalised for your job vacancy.

Job Description Advice - Guidance on How to Personalise a Sales Advisor Job Specification

The hiring process and recruiting new employees to fill your key roles requires a degree of personalisation if you are to attract the best employees in a competitive employment market. The right person for a crucial role or more senior roles will likely have other employers targeting them. As your job description will be the first point of contact, you need to nail your pitch and provide the best possible service.

Job Description Tips - Help on formatting a Sales Advisor Job Specification

When creating your bespoke description and advert, you should cover and promote these points:

Job title: This should accurately reflect the role and include keywords that top talent might be using to search for jobs.

Job duties: The day to day duties, such as administrative tasks, which vary depending on the company and inform the candidate if they can complete the role.

Technical skills: These are the hard skills required through training, such as proficiency with Microsoft Office.

Soft skills: These include the interpersonal skills and general abilities the right candidates will possess. For example, the competency to prioritise multiple tasks, handle customer queries and customer complaints, work alone, or build a good relationship with coworkers.

The company's culture: Highlighting your company culture and values ensures employees thrive and find outstanding job satisfaction. Candidates that are not the right fit won’t waste their time completing the application process, meaning you can focus on qualified individuals and hire in a more timely manner.

Career progression: Including the career path will entice candidates looking for career growth. 

Training and development programs: Smaller companies may need employees with previous experience or provide educational assistance over internal training offered by larger organisations with more significant resources. 

Employee benefits: Compensation and benefits often fail to appear in job ads and while you may want to hold your cards close to your chest, failing to include them is a mistake. Consider answering common questions, such as working hours and paid leave. Researching the average salary for the role in these early stages will ensure you don’t waste your interviewer’s and the candidate’s time.

Skill gaps: Your company may need to bring in new skills beyond those required to complete the key role and duties. Thinking on an organisational level can be beneficial when contemplating skills diversity.

Legal requirements: Ensure your job advert and description does not ask for inappropriate or discriminatory personal details, such as age, marital status, or religion.

How to Hire a Sales Advisor

Once you have selected your Job Description download it or convert it to a Job Advert. From here you can post/advertise your job across our network of job boards. If you wish to use the job description for a CV Template click through for advice and Convert to a CV

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