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Advertising a Job Online

Advertising A Job Online

For many small businesses, taking on a member of staff is a huge risk; unless they start pulling their weight immediately, as a business owner, you have just seen your income drop.

How you go about recruiting that member of staff can play a big part. Do you:

  • Advertise the job with a leading job site, in some cases paying over £700 to do so
  • Working with a recruitment agency who will charge 10-20% of salary as a fee (when I explain what they do, you will be shocked)
  • Working with a multi-site job poster such as Hiring People (we naturally think this is the best option, but I will now explain why)

Advertising a job online yourself

Advertising a job with a job site is great, but only if your future employee is looking at that one site. When doing your research, make sure you advertise on a site which is appropriate for your job. There is no point in advertising for a cleaner on CWjobs (they specialise in IT jobs; it is surprising the jobs which are advertised there, some which are definitely not related to IT at all. If a company got any applicants for misplaced job adverts, we would be surprised). Sites which you might find useful to work with are:

For more inspiration, look at the job sites which we work with.

Writing a job description?

We have produced a template to help you create the perfect job profile. We can also send you job descriptions, just enter the job title required and we will share.

What would you like?

Working with a recruitment agency

Before the birth of the internet, recruiters used their network to find candidates for you. They were able to add value. This has changed. Ever since the internet has come along, especially for junior and mid-level roles, recruiters have had it easy. They advertise your job online, normally across multiple sites, wait for the CVs to come in, conduct a few telephone interviews and send 3-10 candidates your way. For that, they will charge you 10-20% of salary, meaning that for an average paying job (approximately £28,000), they will charge you between £2800 and £5600. For a lot of small businesses, this is money they should probably be spending elsewhere. If you could advertise a job online across for only £195, and filter/conduct telephone interviews yourself, you would save at least £2605!

Multi-site Job Poster

By now, I hope you can see why going directly to a single job site is not good value and working with a recruitment agency results in high fees for relatively little work on their part, which leaves us with working with a multi-site job poster.

Reputable job advertising services will:

  • Tell you which sites your advert will be on
  • How long the advertising campaign will last
  • Provide support for optimising your advert (job sites display job adverts in order of relevance, so it is important to have appropriate keywords to improve the visibility of your advert)
  • Provide software to help you manage your CVs

Additional services which might be offered (which bridge the gap between a recruitment agency and a multi-site job poster) might include:

  • CV filtering
  • Going through CV databases to create a shortlist of passive candidates
  • Conducting telephone interviews and interview setting

The great thing is that the costs for the above services are considerably cheaper than using a recruitment agency. If you use Hiring People, including advertising your job, we would charge a maximum of £995.

Read our article: Should I advertise My Job On More Than One Site?

Final thoughts

There are two real options. Either advertise directly with a job site or work with a job advertising (multi-site poster) agency. Working with a recruitment agency would have definitely been the right decision 15 or so years ag0. I would struggle to put together a business case to work with a recruitment agency. If you can, it would be great to see!

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