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How To Advertise Your Job On Google Jobs

How To Advertise Your Job On Google Jobs

If you run a Google search engine query for “Jobs near me” you are likely to be shown a widget with various jobs located in your vicinity. You may be wondering how you can get your own jobs included with these Google For Jobs search results.

From both research and from first hand job posting experience, we have learned the following on how to get your jobs included with the results of Google Jobs (Google For Jobs).

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Highlights And Key Takeaways:

  1. To ensure your job postings appear in job search results on Google, you must add structured data, provide as much detail as possible, notify Google you sitemap has been updated, and include taxonomies.
  2. You cannot directly post jobs on Google For Jobs, however Google may index jobs on third party job sites and you company career page, when you use relevant keywords and follow our step by step guide.

Steps Which We Have Found Are Needed To Get Your Job Included Within Google Jobs (Google For Jobs)

Here is our step by step guide on posting jobs to appear on Google For Jobs web pages:

1. Structured Data

The first and most important factor for appearing in the Google job search engine, is having what is known as Structured Data (a bit of code which helps the Google job search engine understand the job) included on the page where you have a single job (this means that each job posting needs its own page). If you don’t have this code on your job ad page, the chance of being included within the Google For Jobs search results is close to zero; at the time of writing, Indeed don’t and I have never seen them included within the search engine results.

2. Provide As Much Information As Possible

The more information you can provide both to the user (job seekers) and to Google within the structured data schema markup, the better. To appear in search results, your job postings should include job details such as:

  • Job title
  • Salary range
  • Job and business location (including street address)
  • Can the employee work from home?
  • Benefits/perks
  • Employment type – is the job posting part or full-time, temporary or permanent?
  • Job Hours – are hours flexible?
  • Taxonomy

Download A Job Advert Template

3. Sitemaps

Sitemaps are files which are generated to help the Google search engine understand your site. It is crucial that you include your job listings within one. It is further advisable to notify Google that your sitemap has been updated.

4. Taxonomies & Google For Jobs

There are various taxonomies/classifications of jobs. A major database that is regularly used is called Onet. When creating your structured data for a job posting, it is possible to include a taxonomy lookup reference which is meant to increase visibility, interactivity with the job search tool, and conversions.

Utilising Google For Jobs for job openings is a completely free service, is a game-changer for employers. To effectively harness this platform, one must comprehend the role of taxonomies in categorising and displaying job ads.

Taxonomies in Google For Jobs act as a framework that helps classify and organise job opening information. This classification plays a crucial role in how your job ads are indexed and presented to job seekers. A well-defined taxonomy improves the visibility and relevance of your listings, ensuring they appear to the right audience.

To make the most of this feature, it is crucial to align your job ads with the taxonomies recognised by Google. This means accurately categorising your job opening based on industry, job type, qualifications, and other relevant criteria. By doing so, you not only enhance the searchability of your listings but also increase the likelihood of attracting suitable applicants.

Remember, the aim is to make your job ads easily discoverable and relevant to those actively seeking opportunities in your field. With a keen understanding of taxonomies, you can optimise your jobs posted on Google For Jobs, tapping into a vast pool of potential candidates and ensuring your job openings reach the right audience.

How To Post A Job On Google FAQs

Drawing from my extensive experience in the recruitment industry, I’ve compiled FAQs to help employers navigate the complexities of using major job sites and online platforms to post jobs. So, let’s tackle the most frequently asked questions on how to optimise your job adverts for Google For Jobs and post a job on Google Jobs:

How do I upload my job to Google For Jobs?

As of 2024, there isn’t a direct way to upload your job to Google For Jobs. You need to either have a compatible website, work with a third party job site integrated with Google, or advertise your job through a service such as that offered by Hiring People.

How do I make my website compatible with Google Jobs?

To get your job openings included on Google Jobs, you need to follow the guidance they have. Your job page needs to have a correctly formatted schema (a machine readable version of your job advert) included. Your job posts will also need to be included in your sitemap.

How do I make my job rank highly within Google Jobs?

Google Jobs uses a number of factors in displaying search results to the user (job seekers). These include location, job title, salary, general relevance (Google For Jobs is likely to optimise results for job seekers using machine learning).

How much does it cost to advertise on Google Jobs?

There is no direct cost to have your jobs included within the Google For Jobs search results.

How does someone apply for a job via Google Jobs?

A job seeker will apply for the job posting on your website (or you may include an email address on your website for job applications from job seekers)

How many applications will I get from Google Jobs?

The number of applications from Google For Jobs will vary depending on location, salary, how optimised the job description and job listings are and how competitive the job seeking market is.

Does Hiring People publish jobs so they can be found on Google Jobs?

Hiring People publishes jobs such that they can be found on Google Jobs, both directly and via our job site partners and job boards.

Does a job on Indeed appear on Google Jobs?

As of 2024, a job advertised on Indeed generally does not get picked up by Google Jobs.

Does a job on TotalJobs appear on Google Jobs?

As of 2024, jobs advertised on TotalJobs generally appear on Google Jobs.

How can I ensure my job post stands out on major job sites?

To make your job post stand out, craft a compelling and clear job description. Highlight what makes your company unique and the key benefits of the role. Use specific keywords relevant to the job and industry to improve searchability. Additionally, incorporate visually engaging elements like company logos or images that reflect your company culture.

Can I post the same job listing on multiple job boards?

Yes, you can post the same job listing on multiple job boards. This approach broadens your reach and increases the likelihood of attracting a diverse pool of candidates. However, ensure that the information is consistent across all platforms and regularly update the listings to reflect any changes.

What should I include in my job description to attract the right candidates on job websites?

Your job description should include a clear job title, a detailed list of responsibilities and qualifications, information about your company culture, and details about compensation and benefits. Make it engaging and informative to attract the right candidates.

How often should I update my job post on recruiting sites?

Update your job post regularly to ensure it remains relevant and visible. This could mean refreshing the content every few weeks or updating the date posted. Regular updates signal to candidates and job websites that the position is still open and you are actively seeking applicants.

Is it better to post my job directly on my company’s career site or use job boards?

Both approaches have their advantages. Posting on your career site allows you to control the candidate experience and can be more cost-effective. However, job boards give you access to a larger pool of candidates and can be particularly useful for hard-to-fill roles. Ideally, use a combination of both for maximum reach.

How do I track the performance of my job post on different job websites?

Utilise the analytics tools provided by the job websites to track metrics like views, applications, and click-through rates. Additionally, consider using an applicant tracking system (ATS) to centralise and analyse data from all your job posts across various platforms.

By addressing these common queries, employers can navigate the complexities of online job posting with greater confidence and effectiveness. Remember, the key to successful recruitment is a strategic approach to posting and managing your job listings on both your career site and external recruiting sites.

Jobs Sites Which Appear On Google Jobs

As of 2024, we are aware of these sites which regularly have jobs found within Google Jobs search results

When advertising your job posts, we would advise that you work with job board advertising that is compatible with Google For Jobs. Given the current (2024) shortage of candidates in the market, we have seen jobs get thousands of impressions and hundreds of clicks through the platform. These are candidates that may not have found your job listings elsewhere.

Why You Still Need To Have Your Job Listings On Multiple Job Sites / Job Boards

The big catch with Google Jobs is that you have no guarantee that your jobs will be included within the Google For Jobs search engine results, even if you have followed best practice guidelines. If you are only advertising your job postings with one provider, and the Google For Jobs search engine chooses not to include your job within the results, the result is fewer candidates and less interest from job seekers. Another key piece is that it is unlikely candidates are registered to receive job alerts from all sites. Improve your job ad visibility and recruitment process by reading How to Advertise A Job.

Next, read Should I advertise My Job On More Than One Site?

Google Jobs SEO

With over 20 years of experience in the recruitment industry, I can assert that mastering the art of SEO for Google’s job search tool is imperative for any employer aiming to reach more qualified candidates. When you post jobs on Google, you’re tapping into a vast network of potential applicants who rely on Google searches for their job hunt.

Firstly, ensure your job title is concise and reflective of the role. It’s the first thing candidates see and plays a significant role in Google search results. Avoid jargon or creative titles that might confuse both Google’s algorithm and job seekers.

Next, make use of the Google Search Console. This tool is invaluable for understanding how your posting is performing in Google searches. It can guide you in refining your strategy, identifying which aspects of your listing are working well and which need improvement.

Implementing top-notch SEO techniques involves sprinkling relevant keywords throughout your job description. These keywords should mirror the language and search terms your ideal candidates are using. However, be mindful not to overstuff your content with keywords, as this can negatively impact readability and Google’s perception of your listing’s quality.

Integrate your job posting with your applicant tracking system. This ensures your listing is always up to date, reflecting the latest available positions. An outdated listing can lead to a poor user experience and may harm your standing in search results.

In conclusion, optimising your job listings for Google’s job search tool means more than just posting a job on Google; it’s about strategically crafting your content to meet the needs of both Google’s algorithms and your ideal job seeker. By following these guidelines, you’ll attract more qualified candidates and enhance your recruitment process, whenever you have new jobs to post.

User Experience Tips for Job Listings

In my two decades in recruitment, I’ve learned that the user experience is paramount in attracting the right job seekers. Whether you post job listings on various job boards, your own website, or a dedicated careers page, the way potential candidates interact with your postings can significantly influence their decision to apply.

1. Visually Appealing and User-Friendly Design: Ensure that your job listings are visually appealing. This is especially important if you’re posting on your own website or a dedicated careers page. Use clean, professional layouts, easy-to-read fonts, and a colour scheme that is consistent with your brand. Remember, the first impression counts!

2. Easy Navigation: If you’re hosting job opportunities on your own website, navigation should be intuitive. Ensure that job seekers can easily find the careers page, and once there, can quickly navigate between different job listings. Consider adding filters for job type, location, or department to streamline the search process.

3. Mobile Responsiveness: With a significant number of job seekers using mobile devices to search for jobs, your listings must be mobile-friendly. This means fast loading times, readable text without needing to zoom, and easy interaction with any forms or application buttons.

4. Clear and Concise Information: Job descriptions should be straightforward and to the point. Avoid jargon and overly complex language. Provide all the essential information a job seeker needs, such as job responsibilities, qualifications, and how to apply.

5. Fast Application Process: Simplify the application process. If candidates are applying directly through your site or a dedicated page, ensure the process is quick and straightforward. Minimise the number of steps and ask only for essential information initially.

6. Engaging Content: Use engaging and inclusive language to speak directly to potential candidates. Make them feel excited about the possibility of working with your company. Share insights about your company culture, values, and what makes working at your organisation unique.

7. Feedback Mechanism: Offer a way for job seekers to provide feedback on their experience with your job listings and application process. This can be a simple form or an email address dedicated to feedback. Use this input to continually improve the user experience.

By focusing on these aspects, you’ll ensure a positive experience for job seekers, which can lead to a higher quality of applications and a more efficient recruitment process.

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