How To Advertise Your Job On Google Jobs

5th August 2021 Last updated on 16th August 2022

If you run a Google search engine query for “Jobs near me” you are likely to be shown a widget with various jobs located in your vicinity. You may be wondering how you can get your own jobs included with these Google For Jobs search results.

From both research and from first hand job posting experience, we have learned the following on how to get your jobs included with the results of Google Jobs (Google For Jobs).

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Steps Which We Have Found Are Needed To Get Your Job Included Within Google Jobs (Google For Jobs)

1. Structured Data

The first and most important factor for appearing in the Google job search engine, is having what is known as Structured Data (a bit of code which helps the Google job search engine understand the job) included on the page where you have a single job (this means that each job posting needs its own page). If you don’t have this code on your job ad page, the chance of being included within the Google For Jobs search results is close to zero; at the time of writing, Indeed don’t and I have never seen them included within the search engine results.

2. Provide As Much Information As Possible

The more information you can provide both to the user (job seekers) and to Google within the structured data schema markup, the better. To appear in search results, your job postings should include job details such as:

Job title
Salary range
Job and business location (including street address)
Can the employee work from home?
Benefits/perks
Employment type – is the job posting part or full-time, temporary or permanent?
Job Hours – are hours flexible?
Taxonomy

3. Sitemaps

Sitemaps are files which are generated to help the Google search engine understand your site. It is crucial that you include your job listings within one. It is further advisable to notify Google that your sitemap has been updated.

4. Taxonomies & Google For Jobs

There are various taxonomies/classifications of jobs. A major database that is regularly used is called Onet. When creating your structured data for a job posting, it is possible to include a taxonomy lookup reference which is meant to increase visibility, interactivity with the job search tool, and conversions.

How do I upload my job to Google For Jobs?

As of July 2021, there isn’t a direct way to upload your job to Google For Jobs. You need to either have a compatible website, work with a third party, or advertise your job on a job site.

How do I make my website compatible with Google Jobs?

To get your job openings included on Google Jobs, you need to follow the guidance they have. Your job page needs to have a correctly formatted schema (a machine readable version of your job advert) included. Your job posts will also need to be included in your sitemap.

How do I make my job rank highly within Google Jobs?

Google Jobs uses a number of factors in displaying search results to the user (job seekers). These include location, job title, salary, general relevance (Google For Jobs is likely to optimise results for job seekers using machine learning).

How much does it cost to advertise on Google Jobs?

There is no direct cost to have your jobs included within the Google For Jobs search results.

How does someone apply for a job via Google Jobs?

A job seeker will apply for the job posting on your website (or you may include an email address on your website for job applications from job seekers)

How many applications will I get from Google Jobs?

The number of applications from Google For Jobs will vary depending on location, salary, how optimised the job description and job listings are and how competitive the job seeking market is.

Does Hiring People publish jobs so they can be found on Google Jobs?

Hiring People publishes jobs such that they can be found on Google Jobs, both directly and via our job site partners and job boards.

Does a job on Indeed appear on Google Jobs?

As of July 2021, a job advertised on Indeed generally does not get picked up by Google Jobs.

Does a job on TotalJobs appear on Google Jobs?

As of July 2021, jobs advertised on TotalJobs generally appear on Google Jobs.

Jobs Sites Which Appear On Google Jobs

As of August 2021, we are aware of these sites which regularly have jobs found within Google Jobs search results

When advertising your job posts, we would advise that you work with job board advertising that is compatible with Google For Jobs. Given the current (August 2021) shortage of candidates in the market, we have seen jobs get thousands of impressions and hundreds of clicks through the platform. These are candidates that may not have found your job listings elsewhere.

Why You Still Need To Have Your Job Listings On Multiple Job Sites / Job Boards

The big catch with Google Jobs is that you have no guarantee that your jobs will be included within the Google For Jobs search engine results, even if you have followed best practice guidelines. If you are only advertising your job postings with one provider, and the Google For Jobs search engine chooses not to include your job within the results, the result is fewer candidates and less interest from job seekers. Another key piece is that it is unlikely candidates are registered to receive job alerts from all sites. Improve your job ad visibility and recruitment process by reading How to Advertise A Job.

Next, read Should I advertise My Job On More Than One Site?