If your company has job openings, you might get lucky and hire through your own website. However, while your career website is vital, more often than not, you need your job listings to appear externally, if your hiring managers are to find and consider the best candidates.
You may, or may not, have heard of job boards, but what about job aggregators?
In this article, we look at what a job aggregator is, how job aggregators compare to job boards, why you should consider them, how to optimise you job ads, and which aggregators are the most popular and effective.
What Are Job Aggregators?
Job aggregators are career sites that operate as job search engines, scouring the internet for job posts and presenting them to job seekers. Job aggregator sites pull jobs from various sources including employer career pages, professional association sites, and multiple job boards.
For job seekers, job aggregator searches are accompanied with handy filters and search engine tools. When a job seeker performs a job search, they can filter results to hone in on part-time, full-time, freelance, or contract work.
Job seekers can also search for open positions with a particular start date, salary, or hourly rate. In essence, you can think of job aggregator as the Google for jobs.
Job Aggregators Versus Job Boards
A job board differs from a job aggregator because employers post jobs directly on job boards. Unlike job boards, job aggregators work like search engines bringing job advertisements together from multiple sources.
Why Job Seekers Use Job Aggregators
Job seekers choose to use job aggregators because:
1. They Are Comprehensive
Unlike job boards, job aggregators search for jobs online, casting a wide net across the internet. The candidate’s search results are not limited to just the job advertisements listed by a company on one particular job board or career site.
2. Candidates Save Time
Candidates can potentially save a lot of time and effort, making relevant aggregator searches in a single place, rather than visiting many job boards to ensure they discover all open jobs.
3. They Can Assess The Job Market
High quality candidates use job aggregators to assess the job market, putting them in an informed position. Recruiters can do the same and discover what their competitors are doing to attract the best talent or discover the average salary for a role.
4. They Can View Jobs Posted Anywhere
Job aggregators can return relevant search results for job postings not listed on job boards, such as a job ad that an organisation has only listed on social media or their company websites.
How To Optimise Your Job Ads For Job Aggregators
Employers who recognise the virtues of their job appearing on job aggregators, will want to optimise their job posting so their information appears on popular job aggregators and reaches their target audience.
To optimise your job ad, you should:
1. Use A Keyword Relevant Title
The job title plays a significant role in whether job postings appear in search results. To drive traffic to your jobs, you must use a proper job keyword that candidates use in searches. You can use a tool such as the Google Keyword Planner to discover the average monthly search volume for different job titles.
2. Use Keywords In The Job Description
Recruiters should increase the keyword density in job postings by using it throughout the job description. Aim for a 2% keyword density (twice per hundred words) to get the best search results.
3. Include The Job’s Location
Job aggregators allow job seekers to filter the open positions they see to a specific location. To ensure your jobs appear in front of candidates searching by location, include your nearest metropolitan area.
4. Use A Job Board Advertising Expert
5. Use An XML Feed
An XML feed automatically pushes the jobs you list in your websites to job aggregators. When you create a job advert and XML feed, you can stipulate critical data, such as keywords, job title, description, and location.
Why Use Job Boards?
Job boards remain critical for any employer who wants their jobs online with excellent visibility. As mentioned above, job aggregators pull their results from resources such as job boards. Furthermore, some job seekers feel overwhelmed by the sheer quantity of search results that are returned when making a search on job aggregators.
To ensure job applications from the best talent, your hiring strategy must cover job aggregators and job boards.
Job Postings On The Most Popular Job Aggregators
The most popular UK job aggregators include:
- Indeed – Indeed attracts millions of visitors each month, with candidates searching for jobs across various industries. The mobile-friendly interface makes it popular with job seekers and hiring managers alike.
- Glassdoor – Originally gaining an audience as an employer review site, 73% of Glassdoor visitors now use the site to search and apply for jobs.
- AllTheTopBananas – AllTheTopBananas attracted 3.5 million job seekers per month, with up to 70% of all uploaded jobs in the UK appearing here.
- Adzuna – Adzuna draws millions of visitors each year and offers the possibility to sponsor job listings, raising their position in search results.
- Neuvoo – Advertising open positions to candidates across 75 countries, Neuvoo has advertised more than 30 million jobs, since it was founded in 2011.
- Zip Recruiter – Zip Recruiter attracts top talent from the UK and the US, ranking highly with job seekers and employers. AI technology facilitates job matching with more than 1.5 million companies using the site.
- Trovit – With a focus on Europe and Latin America, Trovit receives more than 90 million visitors monthly.
- Jobrapido – A Milan-based company, Jobrapido list approximately 25 million jobs monthly, with more than 55 million monthly visitors.
- JobisJob – Part of Adevinta Spain, this job aggregator has more than 18 million users.
- Google For Jobs – Google For Jobs delivers search results whenever a candidate searches using terms such as ‘jobs near me.’
Visit our job board directory to view the leading job websites, including general, niche, geographical and aggregator sites.
Job Aggregators FAQs
Here we answer the frequently asked questions surrounding job aggregators.
A job posting aggregator is a place where candidates view jobs online. Aggregators search the internet, discovering jobs listed on employer sites, job boards, and social media.
Indeed is considered by many recruiters as the best, with up to 250 million visitors each month. Like many job aggregators, Indeed now allows recruiters to also post job advertisements with them directly, controlling elements such as employer branding.
Originally a job board website, Monster has aligned its strategy to compete with sites such as Indeed, aggregating jobs from across the web.