What Do Media Professionals Do?

Media professionals are individuals who work in the communication and media industry. There are many media industry positions where you will need media job descriptions to hire candidates for junior and senior roles. The best candidates will help your company find success by helping your team develop brand and marketing strategies and produce campaigns across print, TV, websites, email, and social media platforms.

Media professionals might, for example, manage public relations, write advertising or marketing content, develop scripts for radio, or produce music or TV shows.

Media Role

Selecting a suitable job title is the first step in creating media job descriptions and selecting the relevant template. For example, our media manager job description includes typical media manager responsibilities, helping you recruit media managers in a timely manner.

Jobs within the media industry include:

• Media Manager
• Print Journalist
• Film Editors
• TV Producer/Radio Producer
• Video Editors

Media Responsibilities And Duties

Candidates pursuing a media career or working in the media or communication industries and seeking career growth, will tackle various duties and responsibilities. They may work internally or directly deal with or speak to the target audience of your company. Media tasks include the following:

• Media planning
• Creating marketing campaigns/media campaigns/advertising campaigns
• Collaborating with marketing department staff
• Preparing press releases
• Procuring ad sales
• Writing content for social media platforms and websites
• Developing branding for customers and clients
• Generating story ideas/suggesting ideas
• Writing scripts
• Answering questions in press conferences or briefings
• Research and fact-checking
• Setting up and operating recording equipment
• Modelling
• Talent management
• Acting as the first point of contact for clients or the public/public relations

Media Skills

The soft skills for media job descriptions or a media manager job description include:

• Communication skills
• Organisational skills
• Leadership skills
• Attention to detail/accuracy
• Data analysis/Google Analytics
• Ability to write compelling content that engages the target audience
• Research skills
• Copywriting
• Motivation
• Creativity and innovation
• Initiative
• Knowledge of print, radio, TV, and social media channels
• Ability to work in a fast-paced environment/under pressure
• Commitment/Ambition
• Proofreading
• Adobe Photoshop ability

Media Qualifications And Education

Media job descriptions should include relevant qualifications and education, such as:

• A Bachelor’s Degree in Journalism, Marketing, or English
• Level 3 Certificate in Foundation Journalism
• Level 3 Diploma in Creative Media Production
• Level 3 Diploma in Film and Television Production
• Level 3 Diploma in Creative Media Production and Technology
• T Level in Media, Broadcast, and Production
• 2 A Levels

Required Media Experience And Media Training

Several avenues exist where media professionals might gain real-world work experience or further training to prove their skills. Small or larger organisations might want to fill their jobs with candidates who have completed a Level 5 Journalist or Level 7 Senior Journalist Higher Apprenticeship or The Chartered Institute of Marketing (CIM), Institute of Data & Marketing (IDM), or National Council for the Training of Journalists (NCTJ), Professional Publishers Association training.

Media Job Description FAQs

Here we answer your questions on media job descriptions and media industry roles.

WHAT IS THE ROLE OF A MEDIA OFFICER?

A media officer may have a speciality in a larger company, such as writing press releases, or act as a generalist overseeing media campaigns, social media, and press releases across print and radio. We have media job descriptions refined for roles such as media managers, radio producers, and newspaper or magazine print editors.