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Key Marketing Roles

Key Marketing Roles

The marketing department of your business might consist of one individual if you are a small company or a team of professionals if you are a medium or large-sized enterprise. Suppose you are hiring talent to fill a vacant position or are creating a new one. In that case, you need to identify the typical marketing roles and responsibilities to develop accurate job descriptions and job ads.

Here we look at the key roles of marketing executives across the various positions in a typical marketing department.

Roles of a Marketing Manager

A Marketing Manager oversees the individuals that make up the marketing team. However, their duties go far beyond this, directing all marketing efforts, including research, identifying new customers, developing marketing campaigns, and steering branding.

Marketing Manager roles and responsibilities:

  • Creating marketing plans
  • Building brand awareness
  • Developing marketing campaigns and advertising
  • Identifying new customers and markets
  • Developing budgets and monitoring expenditures 
  • Overseeing social media and public relations

View a complete Marketing Manager Job Description here.

Roles of a Social Media Manager

A Social Media Manager or Community Manager monitors customer engagement and leverages data analysis to increase interactions and drive viewers through sales funnels.

Social Media Manager roles and responsibilities:

  • Running social media campaigns
  • Increasing the company’s online presence
  • Managing online communities and curating comments
  • Providing customer service and answering questions
  • Analysing data to determine the success of social media campaigns
  • Maintaining the organisation’s brand and voice on social media

View a complete Social Media Manager Job Description here.

Roles of a Copywriter

A Copywriter creates engaging content that is useful or informative and encourages viewers to explore the topic further or make a buying decision.

Copywriter roles and responsibilities:

  • Writing accurate and well-researched copy ahead of deadlines
  • Communicating internally or with clients to determine their needs
  • Researching the target audience
  • Ensuring content is plagiarism-free
  • Formulating ideas and suggestions
  • Proofreading copy to ensure accuracy

View a complete Copywriter Job Description here.

Roles of a Creative Director

Creative Directors are marketing department leads that work with cross-functional teams to deliver the business’s strategic vision. Their duties span from planning to project implementation and review.

Creative Director roles and responsibilities:

  • Generating ideas for campaigns, communication, and branding
  • Formulating brand standards for copy, products, and services
  • Evaluating marketing trends and techniques
  • Supervising the productivity, workload, and budgets of the department
  • Ensuring the accuracy of content across all media
  • Responding to client questions professionally and on time

View a complete Creative Director Job Description here.

Roles of a Marketing Assistant

A Marketing Assistant is a member of a marketing team tasked with developing brand management strategies. They follow trends, provide administrative support, and create marketing materials.

Marketing Assistant roles and responsibilities:

  • Creating marketing media such as presentations, case studies, and white papers
  • Organising market research and evaluating data
  • Collaborating with clients, partners, internal teams, and the marketing manager on strategy
  • Using digital marketing software and maintaining the marketing database
  • Updating the company’s social media accounts
  • Performing general administrative tasks

View a complete Marketing Assistant Job Description here.

Roles of a Marketing Generalist

A Marketing Generalist performs broad marketing duties stretching from brand promotion to research and campaign creation.

Marketing Generalist roles and responsibilities:

  • Planning and implementing marketing campaigns and strategies
  • Coordinating marketing drives throughout the company
  • Conducting research and performing analysis to deliver actionable insights
  • Writing copy for use across print and online
  • Managing social media campaigns and promotions
  • Writing reports and creating marketing presentations

View a complete Marketing Job Description here.

Roles of a Brand Manager

Brand Managers develop the voice of the company and relay its culture, vision, and goals. They communicate with various target markets to increase sales of products and services.

Brand Manager roles and responsibilities:

  • Increasing the brand’s value, market share, and public awareness
  • Performing competitor analysis and identifying market trends and consumer behaviours
  • Developing budgets for activities and forecasting sales
  • Managing sponsorships, partners, and social responsibility initiatives 
  • Collaborating with cross-functional teams such as legal and creative
  • Ensuring the accuracy of promotional materials and email campaigns

View a complete Brand Manager Job Description here.

Roles of an Event Manager

An Event Manager’s duties include all aspects of event planning and implementation. They coordinate with vendors and oversee the event throughout its duration.

Event Manager roles and responsibilities:

  • Generating ideas for events, conferences, and trade shows
  • Managing the event’s budget and expenditures
  • Planning the annual event calendar
  • Negotiating sponsorships and vendor contracts
  • Obtaining permits and permissions
  • Performing event feedback surveys and creating post-event reports and presentations

View a complete Event Manager Job Description here.

Roles of a Digital Marketing Manager

A Digital Marketing Manager guides and supervises all online digital marketing activities. They develop strategies for growth, increasing market share, and raising brand awareness.

Digital Marketing Manager roles and responsibilities:

  • Overseeing all activities of the digital marketing department across social media and the company’s website
  • Evaluating website traffic, sales, activities, and engagement
  • Monitoring campaign budgets
  • Coordinating online activities with physical marketing campaigns
  • Monitoring digital projects such as giveaways and contests
  • Preparing reports and presentations on overall performance and effectiveness

View a complete Digital Marketing Manager Job Description here.

Roles of a Marketing Executive

Marketing Executives are responsible for promoting the company’s services and products. They leverage their knowledge of historical trends and identify opportunities to attract new customers online and across print.

Marketing Executive roles and responsibilities:

  • Ensuring the smooth running of marketing projects
  • Assigning tasks to advertising and graphics professionals
  • Tracking consumer engagement changes as campaigns are rolled out
  • Monitoring expenditure and ensuring campaigns remain in-budget
  • Conducting market research and presenting new ideas
  • Providing direction and clarity for project subordinates 

View a complete Marketing Executive Job Description here.
View all job descriptions here.

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