How to Hire a Marketing
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Marketing Job Description
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Our company is looking for a Marketing professional to assist in developing strategies to promote our services and products. As our marketing executive, you will develop and implement marketing and advertizing campaigns, conduct market research, and undertake creative digital and commercial tasks. Our ideal candidate will hold a marketing qualification or degree, have relevant experience, and have proven online and offline marketing skills.
Marketing Duties and Responsibilities
- Develop and implement marketing strategies and campaigns
- Conduct market research and analysis
- Create written copy
- Organise product events and exhibitions
- Manage social media and online campaigns
- Create presentations and reports
- Coordinate marketing activities across the organisation
Marketing Skills and Requirements
- Bachelor’s degree in marketing or a similar field
- Previous paid or volunteer work experience
- Commercial awareness and team working skills
- Proven creative and writing skills
- Excellent numerical, IT, and communication skills
- Marketing certificates or accreditations are a bonus
Personalising Your Marketing Job Description Advise
The hiring process and recruiting new employees to fill your key roles requires a degree of personalisation if you are to attract the best employees in a competitive employment market. The right person for a crucial role or more senior roles will likely have other employers targeting them. As your job description will be the first point of contact, you need to nail your pitch and provide the best possible service.
When creating your bespoke description and advert, you should cover and promote these points:
Job title: This should accurately reflect the role and include keywords that top talent might be using to search for jobs.
Job duties: The day to day duties, such as administrative tasks, which vary depending on the company and inform the candidate if they can complete the role.
Technical skills: These are the hard skills required through training, such as proficiency with Microsoft Office.
Soft skills: These include the interpersonal skills and general abilities the right candidates will possess. For example, the competency to prioritise multiple tasks, handle customer queries and customer complaints, work alone, or build a good relationship with coworkers.
The company’s culture: Highlighting your company culture and values ensures employees thrive and find outstanding job satisfaction. Candidates that are not the right fit won’t waste their time completing the application process, meaning you can focus on qualified individuals and hire in a more timely manner.
Career progression: Including the career path will entice candidates looking for career growth.
Training and development programs: Smaller companies may need employees with previous experience or provide educational assistance over internal training offered by larger organisations with more significant resources.
Employee benefits: Compensation and benefits often fail to appear in job ads and while you may want to hold your cards close to your chest, failing to include them is a mistake. Consider answering common questions, such as working hours and paid leave. Researching the average salary for the role in these early stages will ensure you don’t waste your interviewer’s and the candidate’s time.
Skill gaps: Your company may need to bring in new skills beyond those required to complete the key role and duties. Thinking on an organisational level can be beneficial when contemplating skills diversity.
Legal requirements: Ensure your job advert and description does not ask for inappropriate or discriminatory personal details, such as age, marital status, or religion.
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