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How To Post A Job

How To Post A Job
Post Series: Post a Job

To attract and hire professionals, you will inevitably need to Post Jobs online. The internet has become the most effective route for reaching an audience, and there are many places where you can post a job advertisement. Candidates can be passive or actively searching for job postings, and your recruitment strategy should accommodate this when deciding where to place your job ads.

Passive candidates and active job seekers may visit free job posting sites, paid general job boards, the top niche job boards, and social media. Those on a job hunt may also make a job search using a search engine, such as Google or via a job board aggregator. If you intend to attract quality applicants, your hiring strategy should target all of these great resources.

In this article, we explore:

  • How To Post Jobs On Job Boards
  • Job Posting Sites
  • How To Post Jobs On Social Media
  • How To Leverage Google Jobs
  • How To Prepare A Job Posting
  • How To Post Jobs By Sector

How To Post Jobs On Job Boards

Post On Paid And Free Job Boards

The best sites to advertise jobs are general and niche job boards, and these are hands-down the best places for your hiring manager to find people looking for a job opening. A general job board puts your positions in front of interested candidates whose skills cover all industries, and these may be transferable skills. A niche or business sector job board lets your company hone in on highly qualified candidates and skilled workers who may or may not visit general job boards.

Job Posting Sites

Paid And Free Job Posting Sites

We highlight the general job boards and niche job boards your company should consider below:

THE TEN TOP JOB BOARDS AND JOB SITES UK

  1. Reed
  2. TotalJobs
  3. Jobsite
  4. Monster
  5. Guardian Jobs
  6. CV Library
  7. Job Today
  8. Fish4
  9. Indeed
  10. Gumtree

THE BEST NICHE JOB BOARDS

AGGREGATOR JOB SITES

GEOGRAPHICAL JOB POSTING SITES

As you can imagine, uploading your job posts across this large network of job boards and job posting sites would take a considerable amount of time and effort. The costs to add job ads on all of the best job boards would also be high. For these reasons, most recruiters turn to job board resellers.

Job board resellers make it possible for you to post your job on these sites with a one-submission solution. Using a multi-posting solution to upload your job advertising equates to costs that are significantly reduced, which is welcome news for medium and small-sized businesses with limited resources.

Companies can choose a pricing package to suit their needs. Maybe your recruiters only need to advertise your job openings on job sites, handling hiring tasks internally. Alternatively, you may want a flat fee recruitment solution with pricing plans giving employers access to an applicant tracking system that handles CV database and resume filtering and recruiters who handle phone screening and schedule interviews on your behalf.

Visit our interviews hub for employers and recruiters.

How To Post Jobs On Social Media

Posting Jobs On Your Social Media And LinkedIn Page

Promoting your open role across your social media channels and on your company website is an excellent way to grab the attention of passive and active job hunters. If you have the right talent in your network, you can target qualified applicants by adding your job listings to your LinkedIn profile, Facebook page, or Twitter page for free. A more active approach is to leverage LinkedIn Recruiter, allowing you to search for potential employees outside your network.

Discover social media job advertising further in our articles Social Media Hiring Strategies For SMEs and Job Advertising On Social Media.

How To Leverage Google Jobs

Gain Online Visibility For Drivers Jobs With Google

Logically, an employer will want their new jobs to appear in Google search results. Google Jobs appear whenever a job seeker enters a search term such as ‘XYZ jobs near me.’ To rank highly in the latest jobs, your job post needs to follow certain rules and include specific information.

You can take a deeper dive into Google Jobs by reading Advertising Jobs On Google – The Benefits Of Being There and How To Advertise Your Job On Google Jobs.

How To Prepare A Job Posting

Preparing Job Postings For Paid And Free Job Posting Sites

Before companies can post a job ad, contact applicants, and hire candidates, they need a job description that describes the role and encourages interested applicants to apply.

When writing engaging job descriptions, they should be free from confusing jargon and include:

  • A job title – that concisely describes the role
  • A job summary – job details including responsibilities, your location, and why candidates will want to work for your business
  • Duties and tasks
  • Experience, skills, and qualifications
  • Salary or average pay and employment benefits (check the average salary employers are paying for your role for free here)

Job descriptions should include the right words to attract the best applicants. To catch the eye of job candidates, you need a compelling narrative that sells the role by defining the enticing and important tasks, responsibilities, personal traits, and opportunities. To start building your narrative, begin with a job description template from our job description library containing 800+ careers and job titles.

How To Post Jobs By Sector

Job Postings By Business Sector

Here we provide advice on posting jobs by business sector.

HOW TO POST AN ACCOUNTING JOB

To promote your job opportunities to the right candidates, ensure your company’s career page is updated, not only with the vacancy but also with your company’s values and employment benefits.

Prioritise critical duties that an accounting candidate would find compelling, such as financial forecasting, calculating taxes, auditing paperwork, and investigating discrepancies. To ensure qualified candidates apply, detail your must-haves, such as an accounting degree or CPA exam pass.

Useful resources for employers:

HOW TO POST AN ADMINISTRATION JOB

To post your job, create an ad with an accurate job title and enticing responsibilities such as providing clerical support to managers, recording expenses, bookkeeping, delivering mail, and ordering office supplies.

To acquire applications from the right candidate, detail desirable skills, such as good typing and data entry skills and qualifications such as a Level 2 Business Administration Diploma.

Useful resources for employers:

HOW TO POST A BAR AND RESTAURANT JOB

To fill a bar and restaurant position, create an advert that can be easily read on a mobile device, as this can often be the individual’s primary access to the internet.

Tasks that might attract qualified candidates include taking orders, managing junior staff, accepting payments, serving or creating meals, and ensuring food safety. Qualifications aren’t always needed, but the top talent may have a Professional Culinary Arts or Advanced Professional Cookery Diploma and POS system familiarity.

Useful resources for employers:

HOW TO POST A CIVIL SERVICE JOB

To hire civil service employees, define your organisation or department and include a link to your company career page. To ensure candidates meet your criteria, list the must-have qualifications, such as a degree in a relevant subject.

Alluring duties include answering the public’s questions, initiating legal action, investigating crime, and overseeing policy development.

Useful resources for employers:

HOW TO POST A CONSTRUCTION JOB

To create a construction job posting, you can target job seekers on general job posting sites or niche sites for highly qualified roles, such as an engineer or architect.

Construction tasks might include unloading materials, preparing the construction site, and negotiating contracts. The position may require a project management degree or heavy equipment driving licence.

Useful resources for employers:

HOW TO POST A CUSTOMER SERVICES JOB

When you post your job for a customer services role, state if the position is carried out in an office or if the job is open to remote workers who may be UK-based or residing elsewhere in the world.

Promote the best duties, such as helping customers resolve issues, ensuring customer satisfaction, upselling, updating records, and engaging with clients over the phone, face-to-face, by email, or online chat.

Useful resources for employers:

HOW TO POST AN EDUCATION JOB

Education-based roles include teacher, nanny, early years educator, and teaching assistant. Be specific about qualifications and if the position is only open to candidates with a Qualified Teacher Status.

Tasks that might encourage applicants to apply include delivering lesson plans, maintaining a safe learning environment, encouraging good behaviour, and grading students. Excellent communication and empathy are desired personality traits.

Useful resources for employers:

HOW TO POST A FINANCE JOB

You can leverage job posting sites and niche job boards to fill a finance role, listing your requirements such as a finance degree or CFA, ACA, CFP, or CAIA qualification.

Engaging tasks include researching economic conditions, creating financial plans, processing transactions, data entry, and maintaining balance sheets. You might like to add a person profile listing numeracy, strategic thinking, and attention to detail.

Useful resources for employers:

HOW TO POST A HEALTHCARE JOB

You should ensure your ad is visible on healthcare job posting sites to find quality applicants. Hospitals and other healthcare establishments need to be precise with qualifications, which could include a Nursing and Midwifery Council or Health and Care Professions registration.

Include a link to your company website and a job summary detailing responsibilities such as arranging medical tests, performing operations, developing treatment plans, and scheduling appointments.

Useful resources for employers:

HOW TO POST A HOSPITALITY JOB

Hospitality roles can be filled through social media or job posting sites. Job advertising should define your venue and indicate shifts, which are often outside regular business hours.

Communication and physical endurance may be needed, and more senior roles might require a Hotel Management or Hospitality Management degree.

Useful resources for employers:

HOW TO POST AN HR JOB

An HR job post should be listed on niche Human Resources job posting sites and typically state a requirement for candidate’s to have a Human Resources Management degree.

Attractive job duties include onboarding new hires, recording work hours and absences, updating employee records, and mediating inter-employee disputes. Business acumen and interpersonal skills are highly desirable.

Useful resources for employers:

HOW TO POST AN IT JOB

IT recruitment needs to specify the area of expertise, which is far ranging, from cybersecurity to graphic design. Qualifying degrees include Website Development and Computer Science, but a portfolio of work may also demonstrate suitability in illustrative positions.

Job responsibilities that will encourage applications include providing technical support, overseeing software development, managing security threats, and updating hardware and software.

Useful resources for employers:

HOW TO POST A MANAGEMENT JOB

Management job posts may be listed on LinkedIn or leadership job advertising sites. A proven track record, business acumen, and an operations management or business administration degree may form your person specification.

Job descriptions should set out responsibilities, such as allocating resources, setting sales or quality goals, running meetings, scheduling staff, and motivating the team.

Useful resources for employers:

HOW TO POST A MARKETING JOB

A marketing job opening should appear on your company’s career page, social media channels, and paid and free job posting sites. Your mission, values, vision, and objectives should inspire candidates to apply.

Qualified candidates should have a public relations or marketing degree. Running ad campaigns, raising awareness and nurturing the brand’s image, writing, speaking, and Adobe Creative Suite proficiency is desirable.

Useful resources for employers:

HOW TO POST A PROFESSIONAL SERVICES JOB

A professional services job opening will be geared around the needed service. An organisation might need legal advisors, business consultants, researchers, or project managers.

Your tasks list may include troubleshooting problems, training staff, writing policies and contracts, or developing growth strategies and corporate direction.

Useful resources for employers:

HOW TO POST A RETAIL JOB

Paid and free job posting sites usually bring in sufficient applicant numbers. Still, your hiring manager may need to leverage LinkedIn or niche job advertising sites when industry knowledge or management experience is necessary.

Retail responsibilities might entail selling products, handling customer complaints, training staff, setting schedules, managing stock, and performing appraisals.

Useful resources for employers:

HOW TO POST A SALES JOB

To post your job for a salesperson, you should define your customer base (B2C or B2B) and describe the product or service to encourage interested candidates to apply.

Senior and executive roles may require a sales or marketing degree, with communication, negotiation, and persuasiveness being essential traits. Duties include inbound or outbound selling, building client relationships, and processing transactions.

Useful resources for employers:

HOW TO POST A TRANSPORTATION JOB

To fill transportation and logistics jobs, employees can be secured through ads on the top job posting sites, social media, and your company’s website.

Clearly define the role in the job’s title to aid candidate searches against terms such as delivery driver, logistics manager, warehouse operative, and forklift driver. A senior executive profile might include a logistics or transportation associate’s degree.

Useful resources for employers:

Job Posting FAQs

Job Advertising FAQs

Next, we answer your questions on posting a new role on social media, job sites, and paid and free job boards.

HOW DO YOU ADVERTISE A JOB POSITION?

Your company can advertise its employment opportunities on a general job board, niche job board, or job boards focused on specific business sectors. You can mention your open jobs for free on a careers-focused social media site (LinkedIn) or promote your position on online news sites. Using a job boards reseller will give you a one-submission job site hiring and advertising solution that aids CV search, management, and administration.

HOW DO I MAKE A JOB POST?

You should use a job description template and convert this into job ads suitable for posting on a job board or job site. A job ad should include the job title the candidate may use during a job search, your location, pay & benefits, responsibilities, duties, tasks, desired personal traits, qualifications, and of course, your contact details. Candidates will likely research companies, so ensure your employer homepage, social media, and website are up to date.

WHERE CAN I FIND JOB DESCRIPTIONS?

Recruiting employers have free access to our library of 800+ job description templates.

WHERE CAN I ADVERTISE A JOB FOR FREE?

You can post a job for free on free job boards, but they offer limited exposure with paid ads listed first, which means your job advertisement may never be seen.

WHAT ARE THE ADVANTAGES OF PAID ADVERTISING ON A JOB BOARD?

Job advertisements help companies speak to a large or targeted audience, and paid posts maintain search visibility; listed above free job site ads. If job seekers have set up a job alert to help them find jobs and further their career, your opportunity could be instantly brought to their attention. Paid recruitment services with agencies can also offer different pricing plans based on hiring functions, such as candidate screening and interview scheduling.

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